After looking on 'Box Office Mojo', I noticed that the most popular films of each year were mostly action based. This is because people like to watch films with suspense and chaos just being thrown at them. Comedy is the most enjoyed genre of film as shown by this graph from the UK Film Council. The main demographic for comedy is women under 35 and the main demographic for action is men under 35 so we have a well balanced audience for the type of film opening we are doing. Primarily our audience is set for males under 35 and our secondary audience will be females under 35.
This next graph shows the highest grossing genres and it didn't come to me as much of a surprise that comedy would take the #1 spot.
The closest genre to what kind of film opening we are doing is Black-Comedy. Two films that I have gotten inspiration from is #7 best Black-Comedy film, 1 place below 'Kick-Ass' which is another film that uses comedy undertones in a film that is quite dark.
Dark comedy was in its prime in 1999 with the release of 'Lock, Stock & Two Smoking Barrels'. It's one of the most iconic and memorable crime comedies ever. People who watch action comedies will notice that the same actors are used a lot of the time because they portray the roles best suited for them as they have experience. It also brings in a wider audience of people who like a certain actor e.g Bruce Willis.
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